Odd Planet

Odd Planet came to us with zero clue on a name. The founder was fresh off some travels and sick of the same old conversations.. "Where you from", "what do you do?" He wanted an apparel line that sparked conversation in hostels around the world, something that made people stop and actually ask questions. The creative direction leaned grungy, a little provocative. We layered grainy textures, graffiti style assets, and a fluid identity to match the energy of the brand. Every piece of the brand needed to hit hard, feel alive, and carry that punch straight into the room.