F.A.T Fried & Tasty

FAT came to us with branding that was a bit stuck in the 90s. Biggie Smalls on the walls, hip hop references everywhere, and nothing connected. Cool nostalgia, sure. But not exactly the vibe for the casual dining experience they were trying to become. So we rebuilt it. We pushed it toward a fun, modern, easygoing dining feel with bold graphics that actually belong together. The first direction went a bit too skateboardy, so we dialled it back and found the sweet spot where playful meets polished. Everything worked together for the first time. No random bits. No chaos. Just a brand that feels intentional and full of personality. FAT finally looks like the casual dining spot they wanted to be. The space feels cohesive, warm, fun and loud in all the right ways.