Fuel School

Fuel School came to us wanting a fresh look. Ali, the owner, has been in the health space for years and is passionate about helping teen athletes and their busy parents get the right food, plans, and advice to fuel their young athletes. The brand had to speak to two very different audiences at once. Playful enough to catch the attention of the teens but serious and trustworthy enough to appeal to busy mums. We modernised the identity with bold typefaces, a refreshed logo, and a colour palette that feels alive and approachable. The new brand carries energy and personality without losing credibility. We also helped create merch graphics and other assets so the brand flows consistently across every touchpoint.