Discover Electrical

Discover Electrical wanted a brand that felt modern, approachable, and aligned with their focus on sustainable electrical work. We helped shape a visual identity that felt clean, energetic, and full of personality. Something that stood apart from the typical electrician branding. As an extension of the brand, we introduced a set of playful characters inspired by their green values. These mascots were designed primarily for merchandise and promotional material, giving the brand an extra layer of personality without becoming the focal point of the identity. Alongside this, we developed a range of brand assets including marketing collateral, internal documents, signage, van layouts, and illustration work to bring the brand to life across different touchpoints.