DPBS

We took over the DPBS rebrand, a multi-million-dollar construction business that’s been smashing it for decades. The old brand was a little dusty, stuck in the past, and didn’t fit the vision of the new leadership. The company grew from roof inspections to construction and restoration, mostly along the train lines, so we leaned into that and built the identity around it. Bold new typefaces where there were none, a colour palette no one else was using, workwear the crew were actually stoked to wear. The challenge was respecting the brand they’d built their reputation on. We knew the old logo wasn’t cutting it anymore, so we made something bold and strong that matched the reputation they’ve earned.