Comrie

A dysfunctional building company that's completely functional

A dysfunctional building company that's completely functional

Services

Brand Identity

Strategy

Illustration

Client

Comrie

Location

Melbourne, Victoria

Year

2026

Info

Celebrating the grit and dirt of the building site. When everyone was looking clean, we leaned into the culture of the team. Loud, bold, and daring. A silicon-inspired wordmark built to be as adaptable as the material itself, flexing across every shape and size, just like the beads they run across every roof. A dysfunctional building company that's completely functional. We treated Comrie less like a brand and more like a show. Think The Osbournes on a roof. Real people, real culture, zero polish. The Sheetheads were born out of that. A merch range built around the crew, a bunch of shit heads who happen to be really good at their job. Even the paperwork got the treatment. Roof reports and quote forms people couldn't help but open.

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