ACME

We helped ACME Plumbing & Roofing develop a merch line to boost brand recognition. We initially explored the idea of a human figure that could be used across different aspects of the plumbing process. Later in the discovery phase the direction shifted toward creating a mascot. A large portion of their work involves European cladding which requires a very specific tool and without it they are pretty much f*****. We turned that tool into the mascot. Now it is something they can use across everything from T shirts and hoodies to stickers and other apparel.