Adro

Adro Roofing Adro came to us as a new commercial roofing business in South Australia, wanting to stand apart from the sea of generic tradie branding. The goal wasn't just more leads. It was about pulling in a younger crowd, tradies who graft hard on site but know how to switch off after knock-off. We built the brand around that energy. Earthy tones (greens, rust, sand) gave it a grounded, outdoorsy feel. Then we brought it to life with an iguana mascot, laid-back and sun-baked. The whole identity leans into a gritty, cruisy personality. Think Aperol spritz after a long day on the tools, not corporate roofing catalogue. It gives Adro a voice that speaks directly to the next generation of tradies, people who work hard and play just as hard.