Aus Chip Constructions was born from the idea of keeping the name in the family and passing it down through the generations. During our strategy and discovery phase, we laid out tons of mood boards, showcasing the competition they’re facing in Melbourne, Victoria. We saw the Same old story, same old visuals, just rehashed over and over.

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So, we thought—what’s the opposite of all that? How do we break the mould and do something that truly stands out? The answer was clear: flip the script and create something totally unique, something no one else is doing.